Called the Apple Watch, it looks like a brilliant synthesis of technology and traditional watch craftsmanship, and it uses a "digital crown" to navigate through lists and zoom data. Apple finally announced its long-awaited smartwatch on Tuesday, and, like Boom, has shifted the center of gravity of the volatile wear market to a seismic reset.

No, not because the clock sees that revolutionary. This is because it is an Apple smartwatch. And for better or worse, this new wearable is the most important feature.

The new Apple "changes everything" device starts at $ 350 and will be available early next year. But here's the kicker for potential fence-sitters: The Apple Watch supports the new Apple Pay system, so you can quickly purchase items from retailers from Bloomingdales to Staples with a flicker of your wrist.

Get Here New Apple Watch